Georgetown University has selected cloud services from Salesforce to fuel its new Constituent Relationship Management strategy.
The CRM, called Georgetown 360, will help the school – which has roughly 17,000 students and 3,000 faculty and administrative staff members – manage relationships and engage with key groups, like prospective students, parents, faculty, staff and alumni.
Salesforce.org, the philanthropic arm of the cloud computing company will power the new initiative through Sales Cloud and Community Cloud, according to a press release issued Thursday.
“There is no other single thing that we will do in the next 10 years that will more directly and significantly influence our ability to support the mission and ambition of the university than the Georgetown 360 project,” said R. Bartley Moore, vice president for Advancement at Georgetown University.
The university also selected Appirio as a partner to develop a strategy for a university-wide CRM, and replacing the legacy systems with the cloud solution.
“In this era where people are more connected than ever, it is essential for education institutions to create meaningful relationships with their constituents—from pre-enrollment to post-graduation,” says Rob Acker, CEO of Salesforce.org.
“At Salesforce.org, our vision is to make every education institution a truly connected campus. Using Salesforce technology, Georgetown will be able to put the constituent at the center of everything they do in order to help better prepare tomorrow’s leaders today.”