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Universities are personalizing the admissions process

To convert interested students into applicants in an increasingly competitive market, colleges and universities are using technology to transform traditional bulky mailers and floods of informational emails into streamlined, personalized communication. Higher education institutions are increasingly turning to customer relationship management systems, which can help admissions offices explore data from the enrollment process and segment groups of students for personalized communications. Emily Bamforth has the details.

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Digital Transformation: A StateScoop and EdScoop Special Report

“Digital transformation” may mean different things depending on who’s explaining what it is, but most technologists agree that it involves making services better than they were. In colleges and universities, digital transformation is on the minds of institutional leaders. Administrators said they’re gathering data and sending more-personalized messages to improve engagement with their student populations. Enjoy StateScoop and EdScoop’s special report on digital transformation. Check out the entire Special Report.

Florida college attributes retention to chatbot

Hillsborough Community College’s chatbot, Gwen, reaches out to “near-grads” who stopped attending with less than 15 credits to go until a degree. In the chatbot’s pilot program, administrators told EdScoop, 61 students finished their degrees after receiving text messages from the chatbot. The chatbot knows student names, majors and the number of credits left, and is linked to the college’s business intelligence software, SAS Visual Analytics. Emily has it.

Colleges and employers will stick with virtual recruiting events

Virtual college career fairs are here to stay for fall 2021, with employers looking more to virtual recruiting in the future, according to poll results published last week by the National Association of Colleges and Employers. About 45% of colleges and universities surveyed are holding both virtual and in-person career fairs and about a third are holding virtual fairs exclusively. Check out the full story on Edscoop.

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