Increasing Student Success with CX Technology

University Technology Innovation of the Year

The University of Texas at Arlington’s IT department has created a plethora of creative applications for student-centered departments with innovative, forward-thinking results using Genesys Cloud. By using agentless campaigns, they obtain survey information from former students, and obtain shadow opportunities, future curriculum design, and key touchpoints to current and first-gen students. Using one contact list per campaign for more efficient contacts with automation using rules management has been transformative. Previously, they paid a 3rd-party service for outbound campaigns. Now, they have reduced costs, increased department productivity, and have more creative freedom since operating in-house.

Jake Williams

Written by Jake Williams

Jake Williams is the vice president of content and community for StateScoop & EdScoop at Scoop News Group. Williams has spent nearly a decade in the government IT market, covering the ins-and-outs of state and local government as well as higher education. Williams started his journalism career in regional journalism in his native Pennsylvania, and also worked as a reporter for Campaigns & Elections magazine.

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