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Continuing-education leaders need more data and better tech, says report

Continuing education leaders said in a recent survey they lack the data insights needed to expand their non-degree offerings.
Silhouette of College Graduate Climbing Steps
(Aaron Hawkins / Getty Images)

The continuing education arms of colleges and universities are poorly integrated into institutional systems and resources, according to survey findings published Wednesday by the software firm Modern Campus.

Non-degree credentials and certificates are an important revenue stream for universities and colleges, but many continuing education leaders said they don’t have enough staff, systems or investment, according to the firm’s State of Continuing Education 2023 report.

Though digital credential offerings are growing, 46% of respondents said they struggle to access real-time enrollment data for continuing education courses. Issues with technology and system infrastructure were listed as the third-biggest barrier to expanding continuing education by survey respondents, after lack of staff and insufficient funding.

“The future higher education institution is rooted in continuing education, but delivering on that promise requires both strategic and operational support from the institution,” Amrit Ahluwalia, senior director of content and strategic insights at Modern Campus, said in a press release.

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The report includes responses from 140 higher education institutions offering adult education courses and certificates. It was published with support from the University Professional and Continuing Education Association and the Canadian Association for University Continuing Education.

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